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Lim, Tong Ming * and Lee, Angela Siew Hoong * and Chia, Mark P. C and Soam, Wei Jie and Liew, Kasper Yuet Hon (2017) Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour. Archives of Business Research, 5 (6). pp. 68-88. ISSN 2054-7404

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