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Sivakumari, Supramaniam * and Susela, Suppiah (2023) Teaching note fifteen: Young consumers: a market for Mawar. In: Teaching notes for higher learning institutions leadership case studies. AKEPT and Putra Business School, Bandar Enstek, Negeri Sembilan, pp. 96-99. ISBN 9789672177470
John, Surej and Sivakumari, Supramaniam * (2024) Value co-creation research in tourism and hospitality management: a systematic literature review. Journal of Hospitality and Tourism Management, 58. pp. 96-114. ISSN 1447-6770
Tan, Ai Ling and Sivakumari, Supramaniam * and Vijaya, Malar V Arumugam * and Ng, Siew Cheng * (2024) A review on non-economic legacies of business events. Journal of Convention & Event Tourism, 25 (2). pp. 116-137.
Sivakumari, Supramaniam * and John, Surej and Sanjaya, Singh Gaur (2024) The role of sales personnel empathy and customer-oriented behaviour on female consumers' emotions and satisfaction: an empirical analysis. FIIB Business Review. pp. 1-16. ISSN 2319-7145
