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Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate. Journal of Marketing Research & Case Studies, 2013. pp. 1-15. ISSN 2165-7009
Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. In: IBIMA Conference on Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth (20th), 25 - 26 March 2013, Kuala Lumpur. (Submitted)
