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Rather, R. A. and Tehseen, Shehnaz * and Itoo, M. H. and Parrey, S. H. (2019) Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29 (2). pp. 196-217. ISSN 2163-9159
Tehseen, Shehnaz * and Khalid, Saddam and Rather, R. A. and Qureshi, Zuhaib Hassan and Halbusi, Hussam Al (2020) HRM practices for knowledge management and retail firms’ performances: a comparative study among Malay and Chinese firms. International Journal of Entrepreneurship, 24 (1). pp. 1-7. ISSN 1099 9264
Tehseen, Shehnaz * and Yafi, E. and Qureshi, Zuhaib Hassan and Rather, R. A. (2022) Technology Application in the Asian Tourism Industry: Artificial Intelligence and Blockchain in Smart City Involvement. In: Handbook of Technology Application in Tourism in Asia. Springer, Singapore, pp. 493-506. ISBN 9789811622090
