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Paul, Anita * (2015) Management in-class activities to enhance personal brand attributes of undergraduates. In: Unlocking borders in education: proceedings of the 3rd Pre-University Conference, 6 September 2014, Bandar Sunway. Proceedings of the Sunway Academic Conference (2014). Sunway College Kuala Lumpur, Bandar Sunway, pp. 44-53. ISBN 978-967-13697-0-8

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