Browse by People

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Number of items: 1.

Ong, Zu Qian * and Ong, Derek Lai Teik * (2015) The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7 (4). pp. 55-63. ISSN 2220-3796

This list was generated on Fri Nov 22 07:48:42 2024 +08.
Sunway Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.