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Mahmoud, A. B. and Grigoriou, N. and Fuxman, L. and Hack-Polay, D. and Mahmoud, F. B. and Yafi, E. and Tehseen, Shehnaz * (2019) Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences. Journal of Research in Interactive Marketing, 13 (2). pp. 227-248. ISSN 2040-7122
Toh, Seong-Yuen * and Tehseen, Shehnaz * and Mahmoud, A. B. and Cheok, Jason * and Grigoriou, N. and Opute, J. (2021) Mission statement effectiveness: Investigating managers' sensemaking role. Corporate Communications: An International Journal, ahead- (ahead-). ISSN 1356-3289
Mahmoud, A. B. and Tehseen, Shehnaz * (2021) Narrative. In: Migration Practice as Creative Practice. Emerald Publishing, pp. 159-170. ISBN 978-1-83867-765-7
Tehseen, Shehnaz * and Muneeb, D. and Mahmoud, A. B. and Hack-Polay, D. and Yeong, H. Y. and Nawaz, F. (2021) Small and medium-sized enterprises in the digital business sector. In: Impact of Globalization and Advanced Technologies on Online Business Models. IGI Global, pp. 135-153. ISBN 9781799876038
Mahmoud, A. B. and Tehseen, Shehnaz * and Fuxman, L. (2020) The dark side of artificial intelligence in retail innovation. In: Retail Futures: The Good, the Bad and the Ugly of the digital transformation. Emerald, pp. 165-180. ISBN 978-1-83867-664-3
