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Leong, Mei Kei * and Chaichi, Kamelia * (2021) The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia. International Journal of Academic Research in Business and Social Science, 11 (8). pp. 468-478. ISSN 2222-6990
Leong, Mei Kei * and Syuhaily Osman, and Laily, P. and Sabri, M. F. (2019) Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia. Management Science Letters, 9. pp. 795-808. ISSN 1923-9335
Leong, Mei Kei * and Chaichi, Kamelia * (2021) Exploring the impact of tourism development on local communities: A Qualitative comparative study of the Bangkok and Phnom Penh. In: Global Conference on Services and Retail Management (GLOSERV), 10-13 May 2021, University of South Florida.
Leong, Mei Kei * and Loh, E. G. Y. * (2021) Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management. In: TRMC 2021: Proceedings of the 3rd International Tourism and Retail Service Management Conference, Malaysia, 12-13 October 2021. School of Hospitality & Service Management, Sunway University, Sunway, Malaysia, pp. 37-41. ISBN 978 967 5492 64 8
Chaichi, Kamelia * and Leong, Mei Kei * and Phongpanichanan, C and Nezakati, Hossein * and Hairani, M. N. & * (2021) Proposing an inclusive model of travellers' visit intention and time perspective revisit intention. Journal of Positive Psychology and Wellbeing, 5 (3). pp. 253-263. ISSN 2587-0130
