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Number of items: 3.

Ong, Derek Lai Teik * and Koay, Kian Yeik * (2015) Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia. Journal of Management and World Business Research, 12 (1). pp. 16-30. ISSN 1449-2179

Ong, Derek Lai Teik * and Koay, Kian Yeik * and Chuah, Siew Lin * and Yap, Sook Yee * (2014) An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 176-188.

Koay, Kian Yeik * and Ong, Derek Lai Teik * (2016) The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia. Pertanika Journal Social Sciences & Humanities, 24 (S). pp. 27-40. ISSN 0128-7702

This list was generated on Mon Aug 26 04:38:13 2019 +08.