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Nikhashemi, S. R. and Knight, H. H. and Khaldoon, N. and Cheng, Boon Liat * (2021) Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services, 60. p. 102464. ISSN 0969-6989

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