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Rather, R. A. and Tehseen, Shehnaz * and Itoo, M. H. and Parrey, S. H. (2019) Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29 (2). pp. 196-217. ISSN 2163-9159

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