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Ong, Mei Mei * and Hor, Poh Choo * (2010) Difficulties in selling an inspirational and aspirational vision in an educational organisation. In: Innovative Thoughts, Invigorating Teaching : Proceedings of the Sunway Academic Conference (The 1st Pre-University Conference), Friday 7 August 2009, Swan Convention Centre, Bandar Sunway. Proceedings of the Sunway Academic Conference (2010/1). Sunway University College, Petaling Jaya, pp. 39-46.

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