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Nezakati, Hossein * and Akbarzade, Mohammad Reza and Hamid, Reza Irani (2010) Exploring market value coverage (4A) in adoption of diffusion of innovations (Prepared food industries). In: International Conference on Marketing 2010 (ICMAR 2010) - Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur, Malaysia.

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