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Mahmoud, Ali B. and Berman, Alenxander and Tehseen, Shehnaz * and Hack-Polay, Dieu (2022) Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time. In: Consumer Behavior Change and Data Analytics in the Socio-Digital Era. IGI Global, pp. 169-191.
Stevenson, Summer and Hack-Polay, Dieu and Tehseen, Shehnaz * (2022) Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry. International Journal of Public Sociology and Sociotherapy, 2 (1). pp. 1-21. ISSN 2691-9192