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Ong, Derek Lai Teik * and Chan, Yuen Yeng * and Cho, Wai Hong * and Koh, Tse Young * (2013) Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia. In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.