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Cheok, Jason * and Aleti, T and Hede, A. M. (2015) Explaining cross-cultural service interactions in tourism with Shenkar’s Cultural Friction. Current Issues in Tourism, 18. pp. 539-560. ISSN 1368 3500

Cheok, Jason * and Aleti, T and Hede, A. M. (2016) Stereotyping - Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia. Journal of Vacation Marketing, 22. pp. 98-110. ISSN 1356-7667

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