Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2024

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John, Surej and Sivakumari, Supramaniam * (2024) Value co-creation research in tourism and hospitality management: a systematic literature review. Journal of Hospitality and Tourism Management, 58. pp. 96-114. ISSN 1447-6770

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Koay, Kian Yeik * and Ang, KerSoon * (2024) Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic. British Food Journal, 126 (5). pp. 2172-2186. ISSN 0007-070X

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Sharif-Nia, Hamid and Arslan, Gokmen and Reardon, Jonathan and Allen, Kelly-Ann and Ma, Lan * and She, Long * and Hoseinzadeh, Esmaeil and Rahmatpour, Pardis and Moradi, Siavash and Formani, Fatemeh Khoshnavay and Ghahrani, Nassim (2024) The impact of student computer competency on e-learning outcomes: A path analysis model of virtual learning infrastructure, collaboration, and access to electronic facilities. Journal of Nursing Management, 11 (3). ISSN 1365-2834

Sharif-Nia, Hamid and Maroco, Joao and She, Long * and Narula, Sumit and Ma, Lan * and Kaveh, Omolhoda and Rahmatpour, Pardis and Ghahrani, Nassim (2024) University Student Engagement Inventory: Validation in the Indian Online Learning Context. Measurement and Evaluation in Counseling and Development. ISSN 1947-6302

Sivakumari, Supramaniam * and John, Surej and Sanjaya, Singh Gaur (2024) The role of sales personnel empathy and customer-oriented behaviour on female consumers' emotions and satisfaction: an empirical analysis. FIIB Business Review. pp. 1-16. ISSN 2319-7145

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Tan, Ai Ling and Sivakumari, Supramaniam * and Vijaya, Malar V Arumugam * and Ng, Siew Cheng * (2024) A review on non-economic legacies of business events. Journal of Convention & Event Tourism, 25 (2). pp. 116-137.