Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2023

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Luo, Xi * and Cheah, Jun-Hwa and Lim, Xin-Jean and Ramayah, T * and Dwivedi, Yogesh K. (2023) Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory. Internet Research. ISSN 1066-2243

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Sivakumari, Supramaniam * and Susela, Suppiah (2023) Teaching note fifteen: Young consumers: a market for Mawar. In: Teaching notes for higher learning institutions leadership case studies. AKEPT and Putra Business School, Bandar Enstek, Negeri Sembilan, pp. 96-99. ISBN 9789672177470