Items where Division is "Sunway University > Sunway University Business School > Dept. Marketing" and Year is 2020

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Number of items: 14.


Ahmad, A. and Izian Idris, * and Mason, C. and Hasim, M. A. and Sajilan, Sulaiman (2020) The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives. International Journal of Innovative Technology and Exploring Engineering, 9 (3). pp. 2714-2721. ISSN 2278-3075

Ahmad, A. and Izian Idris, * and Mason, C. and Sheikh Khairuddin, S. M. H. and Abdul Menon, A. S. and Shamsudin, M. F. and Masri, R. and Hasim, M. A. (2020) ‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 1879-1896. ISSN 1475-7192


Carins, Julia Elizabeth and Rundle-Thiele, S.R. and Ong, Derek Lai Teik * (2020) Keep them coming back: The role of variety and aesthetics in institutional food satisfaction. Food Quality and Preference, 80. p. 103832. ISSN 09503293

Cham, Tat Huei and Cheng, Boon Liat * and Ng, Caryn Kar Yan (2020) Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders. Young Consumers, 22 (1). ISSN 1747-3616

Cheng, Boon Liat * and Gaur, Sanjaya S. and Rezuan, Abdul Rahim (2020) Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry. Asian Journal of Business Research, 10 (1). ISSN 2463-4522

Cheng, Boon Liat * and Nikhashemi, S.R. and Dent, Michael M. * (2020) The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity. Journal of Islamic Marketing. ISSN 1759-0833

Cheng, Boon Liat * and Shaheen, M. and Nor Khalidah, A. and Yap, C. S. (2020) Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image. Jurnal Pengurusan, 60.


Dent, Michael M * (2020) The importance of being [insert preferred name here]: academic naming conventions with particular reference to Malaysia. International Journal of Social Science Research, 2 (4). pp. 188-197. ISSN 2710-6276


Fereidouni, Meghdad Abbasian and Nezakati, Hossein * (2020) An integrated E-commerce platform for the ASEAN tourism industry: A smart tourism model approach. In: E-commerce connectivity in ASEAN. Economic Research Institute for ASEAN and East Asia (ERIA), Indonesia, pp. 250-278. ISBN 9786025460241


Izian Idris, * and Alias, S. S. * and Singh, S. K. N. * (2020) Perception of muslim consumers towards halal branding in advertising. International Journal of Criminology and Sociology. ISSN 1929-4409

Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Lim, Serena Kai Xin (2020) Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia. TEST Engineering & Management, 82. pp. 5528-5536. ISSN 0193-4120

Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Wong, Christine Mei Kee (2020) The impacts of social media advertisements on millennial's consumption. TEST Engineering and Management, 82. pp. 5537-5544. ISSN 0193 - 4120

Izian Idris, * and Toh, Evelyn Bee Hwa * (2020) Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media. International Journal of Criminology and Sociology. ISSN 1929-4409


Lim, P. K. and Koay, Kian Yeik * and Chong, W. Y. (2020) The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination. Internet Research, 31 (2). pp. 497-518. ISSN 1066-2243

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