Items where Division is "Sunway University > Sunway University Business School > Dept. Marketing" and Year is 2018

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Number of items: 7.


Akhoundi, M. and Syuhaily Osman, and Nezakati, Hossein * (2018) Global marketing activities exposure and consumption behavior. Lambert Academic Publishing. ISBN 978-3-659-68011-3


Borges, William G. Bill and Koon, Vui Yee* and Mui, Daisy Hung Kee and Ong, Lin Dar and Ng, Lee Peng and Tan, Agnes Siok Inn and Toh, Sharon Pei Sung and Amer, Hamzah Jantan and Soo, Hooi Sin and Mamun, Mohammed Abdullah and Law, Kian Aun and Tee, and Nezakati, Hossein * and Borges, Seth J. and Shishi, Kumar Piaralal (2018) Organizational behaviour. SJ Learning, Malaysia. ISBN 9789671344057


Ong, Derek Lai Teik * and Lee, Wan Shan (2018) A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers. In: Academy for Global Business Advancement (AGBA). 15th Annual World Congress, 2-4 July 2018, National Institute of Development Administration, Bangkok Thailand.


Summers, Jane and Hassan, Rumman and Ong, Derek Lai Teik * and Hossain, Munir (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing. ISSN 0887-6045

Supramaniam, Sivakumari * and Gaur, Sanjaya S. * and Izian Idris, * and Cheng, Boon Liat * (2018) COO effect: business opportunities for Middle Eastern entrepreneurs. Management Decision, 56 (1). pp. 105-124. ISSN 0025-1747


Yap, C. S. and Cheng, Boon Liat * and Nurhuzira, M. H. and Rizal, A. (2018) Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators. Tourism and Hospitality Research, 18 (2). pp. 143-151. ISSN 1467-3584

Yuhanis, Abdul Aziz and Siti Rahayu, Hussin and Nezakati, Hossein * and Raja Nerina, Raja Yusof and Haslinda, Hashim (2018) The effect of socio-demographic variables travel characteristics on motivation of Muslim family tourists in Malaysia. Journal of Islamic Marketing, 9 (2). pp. 222-239. ISSN 1759-0833

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