Items where Author is "Yuan, Siew-Wai"

Article

Toh, Seong-Yuen * and Yuan, Siew-Wai and Kaur, Ranita* (2022) Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death. International Journal of Customer Relationship Marketing and Management (IJCRMM), 13 (1). pp. 1-18. ISSN 1947-9247