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Ewe, Soo Yeong * and Yap, Sheau Fen (2012) Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach. In: World Business and Economics Research Conference, 10 -11 December 2012, Auckland, New Zealand. (Submitted)
Ewe, Soo Yeong * and Yap, Sheau Fen and Lee, Christina Kwai Choi (2012) The effect of network externalities on the perception of a new service offering mobile banking. In: Global Marketing Conference, 19 - 22 July 2012, Seoul. (Submitted)
Yap, Sheau Fen and Kew, Mew Lian (2007) Service quality and customer satisfaction : antecedents of customer's re-patronage intentions. Sunway Academic Journal, 4. pp. 59-73.
