Items where Author is "Tan, Madeline Su Lin *"

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Ong, Derek Lai Teik * and Tan, Madeline Su Lin * and Andrews, Elizabeth * (2012) A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)

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