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Items where Author is "Shim, Soo In"

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Article

Shim, Soo In and Goh, Yi Sheng * (2022) Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses? Wacana Seni Journal of Arts Discourse, 21. pp. 45-47. ISSN 2180-4311

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