Items where Author is "Sarstedt, Marko"

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Hollebeek, Linda D. * and Menidjel, Choukri and Sarstedt, Marko and Jansson, Johan and Urbonavicius, Sigitas (2024) Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research. Psychology and Marketing, 41 (4). pp. 880-898. ISSN 1520-6793

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