Items where Author is "Ong, Zu Qian *"

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Ong, Zu Qian * and Ong, Derek Lai Teik * (2015) The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7 (4). pp. 55-63. ISSN 2220-3796

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