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Cheng, Boon Liat * and Mansori, Shaheen and Cham, Tat Huei and Dent, Michael M * and Yusman, Y. (2021) Building sustainable relationships: Service innovation at the pinnacle of touristic achievement. Asian Journal of Business Research, 11 (1). ISSN 2463-4522
Cheng, Boon Liat * and Enriquez, B. B. and Thomborrow, T. and Mansori, Shaheen (2019) Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity. JMAP: Journal of Marketing Advances and Practices, 1 (1). pp. 1-21. ISSN 2682-8170
Cheng, Boon Liat * and Mansori, Shaheen and Gan, Chin Chuan * and Imrie, Brian C. * (2017) Hotel service recovery and service quality: Influences of corporate image and generational diļ¬erences in the relationship between customer satisfaction and loyalty. Journal of Global Marketing, 30 (1). pp. 42-51. ISSN 0891-1762
