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Loh, E. G. Y. * and Stephenson, M. L. * and Nezakati, H. * (2021) Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context. Journal of Marketing Management and Consumer Behavior, 3 (2). pp. 17-34. ISSN 2371-3615
Loh, E. G. Y. * and Stephenson, M. L. * (2021) Deciphering tourist shoppers’ U-commerce readiness: Current challenges and post-pandemic concerns. Journal of Management Research, 21 (1). pp. 3-17. ISSN 0974-455X
Leong, Mei Kei * and Loh, E. G. Y. * (2021) Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management. In: TRMC 2021: Proceedings of the 3rd International Tourism and Retail Service Management Conference, Malaysia, 12-13 October 2021. School of Hospitality & Service Management, Sunway University, Sunway, Malaysia, pp. 37-41. ISBN 978 967 5492 64 8
