Items where Author is "Lim, Serena Kai Xin"

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Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Lim, Serena Kai Xin (2020) Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia. TEST Engineering & Management, 82. pp. 5528-5536. ISSN 0193-4120

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