Items where Author is "Khoo, Kim Leng *"

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Article

Koay, Kian Yeik * and Ong, Derek Lai Teik * and Khoo, Kim Leng * and Yeoh, Hui Jing * (2021) Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33 (1). pp. 53-72. ISSN 1355-5855

Thesis

Khoo, Kim Leng * (2021) Internet of things and well-being: a transformative consumer research perspective. Doctoral thesis, Sunway University.

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