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Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Lim, Serena Kai Xin (2020) Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia. TEST Engineering & Management, 82. pp. 5528-5536. ISSN 0193-4120
Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Wong, Christine Mei Kee (2020) The impacts of social media advertisements on millennial's consumption. TEST Engineering and Management, 82. pp. 5537-5544. ISSN 0193 - 4120
Ahmad, A. and Izian Idris, * and Mason, C. and Sheikh Khairuddin, S. M. H. and Abdul Menon, A. S. and Shamsudin, M. F. and Masri, R. and Hasim, M. A. (2020) ‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 1879-1896. ISSN 1475-7192
Ahmad, A. and Izian Idris, * and Mason, C. and Hasim, M. A. and Sajilan, Sulaiman (2020) The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives. International Journal of Innovative Technology and Exploring Engineering, 9 (3). pp. 2714-2721. ISSN 2278-3075
Izian Idris, * and Toh, Evelyn Bee Hwa * (2020) Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media. International Journal of Criminology and Sociology. ISSN 1929-4409
Izian Idris, * and Alias, S. S. * and Singh, S. K. N. * (2020) Perception of muslim consumers towards halal branding in advertising. International Journal of Criminology and Sociology. ISSN 1929-4409
Ahmad, A. and Izian Idris, * and Moy, Regina Li Jing (2019) The effects of self-esteem and influence of friends via social media on body image amongst children. International Journal of Financial Research, 10 (5). ISSN 1923-4031
Arman, Ahmad and Izian Idris, * and Mason, C. and Chow, Shenn Kuan * (2019) The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers. International Journal of Financial Research, 10 (5). ISSN 1923-4031
Soon, Jan Jan and Lee, Angela Siew Hoong * and Lim, Eam Lim and Izian Idris, * and Eng, William Yong Keong * (2019) Cubicles or corner offices? Effects of academic performance on university graduates’ employment likelihood and salary. Studies in Higher Education, 45 (6). pp. 1233-1248. ISSN 0307-5079
Supramaniam, Sivakumari * and Gaur, Sanjaya S. * and Izian Idris, * and Cheng, Boon Liat * (2018) COO effect: business opportunities for Middle Eastern entrepreneurs. Management Decision, 56 (1). pp. 105-124. ISSN 0025-1747
