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Pourabedin, Zahra and Yeoh, Sok Foon * and Chatterjee, Rajat Subhra and Ho, Jessica Sze Yin * (2016) Customers' online channel switching behavior: the moderating role of switching cost. Information, 19 (7B). pp. 2961-2970. ISSN 1343-4500
Chek, Yin Ling * and Ho, Jessica Sze Yin * (2016) Consumer electronics e-retailing: Why the alliance of vendors, e-service quality, trust and trustworthiness matters? Procedia - Social and Behavioral Sciences,, 219. pp. 804-811. ISSN 1877-0428
Soo, Shen Hin and Tan, Madeline Tanamal Ka Yen and Ho, Ju Yi and Low, Wen Ling and Maryam Muhammad Yahya, and Ho, Jessica Sze Yin * (2015) Consumer personality, privacy concerns and usage of location-based services (LBS). Journal of Economics, Business and Management, 3 (10). p. 961. ISSN 2301-3567 (Submitted)
Ong, Derek Lai Teik * and Ho, Jessica Sze Yin * (2012) Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted)
