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Fam, K. S. and Cheng, Boon Liat * and Cham, Tat Huei and Tan, C. Y. (2021) The role of cultural differences in customer retention: Evidence from the high-contact service industry. Journal of Hospitality & Tourism Research. ISSN 1096-3480
Cham, Tat Huei and Cheng, Boon Liat * and Low, M. P. and Cheok, Jason * (2021) Brand image as the competitive edge for hospitals in medical tourism. European Business Review, 33 (1). ISSN 0955-534X
Cheng, Boon Liat * and Mansori, Shaheen and Cham, Tat Huei and Dent, Michael M * and Yusman, Y. (2021) Building sustainable relationships: Service innovation at the pinnacle of touristic achievement. Asian Journal of Business Research, 11 (1). ISSN 2463-4522
Cham, Tat Huei and Cheng, Boon Liat * and Ng, Caryn Kar Yan (2020) Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders. Young Consumers, 22 (1). ISSN 1747-3616
Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170
Cheng, Boon Liat * and Cham, Tat Huei and Dent, Michael M * and Lee, T. H. (2019) Service innovation: Building a sustainable competitive advantage in higher education. International Journal of Services, Economics and Management, 10 (4). p. 289. ISSN 1753-0822
Cham, Tat Huei and Ng, Caryn Kar Yan and Lim, Yet Mee and Cheng, Boon Liat * (2017) Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia. The International Review of Retail, Distribution and Consumer Research. pp. 1-16. ISSN 0959-3969
Cham, Tat Huei and Lim, Yet Mee and Cheng, Boon Liat * and Lee, T. H. (2016) Determinants of knowledge management systems success in the banking industry. VINE Journal of Information and Knowledge Management Systems, 46 (1). pp. 2-20. ISSN 2059-5891
