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Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439
Asgari, Omid and Nezakati, Hossein * (2011) OCB and OCB lead to CB2E. In: 2nd International Multi-Conference on Complexity, Informatics and Cybernetics (IMICIC), 27-30 March 2011, Florida, USA.
Nezakati, Hossein * and Yen, Lee Kuan and Asgari, Omid (2011) Factors influencing customer loyalty towards fast food restaurants. In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Chin, Sock Khim and Asgari, Omid (2011) The determinants of decision-making in the purchased of working women's clothing in Malaysia. In: International Conference on Sociality and Economics Development (ICSEP 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Asgari, Omid (2010) CB2E through CCB and OCB (A marketing golden triangle for new era). In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Nezakati, Hossein * and Asgari, Omid and Ghavami, Sara (2010) CCB through HRE and OCB (A marketing golden triangle for new era). In: Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), 25-26 November 2010, UKM, Malaysia.
Nezakati, Hossein * and Asgari, Omid (2009) Marketing golden triangle for new era (OCB through HRE in AOP). In: 5th International Conference on Global Research on Economics & Business (GABER), 28-30 December 2009, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Kohzadi, Vajihe and Karimi, Faraz and Asgari, Omid (2009) Fostering organizational citizenship behavior (OCB) through human resources empowerment (HRE). In: 10th International Business Research Conference, 16-17 April 2009, Crowne Plaza Hotel, Dubai, United Arab Emirates.
