Ahadzadeh, Ashraf Sadat and Wu, Shin Ling * and Ong, Fon Sim and Deng, Ruolan and Lee, Kam-Fong (2022) A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI. International Journal of Environmental Research and Public Health, 19 (9). pp. 1-18. ISSN 1660-4601
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Wu Shin Ling_A moderated mediation model of perceived effect of fitspiration images on self.pdf - Published Version Available under License Creative Commons Attribution. Download (1MB) | Preview |
Abstract
The present study investigated the relationship between internal locus of control and the perceived impact of Instagram fitspiration images on the self with media literacy as the mediating role in this relationship. This study also examined the importance of body mass index (BMI) as a moderating factor in the mediated model, where higher BMIs could weaken the relationship between internal locus of control and the perceived effect of fitspiration images mediated through media literacy. A sample of 321 Malaysian university students who were fitspiration viewers filled out a self-report questionnaire assessing internal locus of control, media literacy, perceived effect of fitspiration images on self, body satisfaction and BMI. The data analysis was performed using SPSS PROCESS macro. Results show that internal locus of control is negatively associated with the perceived impact of fitspiration images on self, mediated by media literacy. However, BMI moderates the mediated relationship such that the negative relationship between internal locus of control and the perceived effect of fitspiration images through media literacy does not exert an effect on those with high BMI. These results accentuate the value of incorporating a potential mediator and moderator into the direct relationship between internal locus of control and perceived effect of media ideals on self to provide an enhanced understanding of this process and offer practical insights about the protective role of media literacy and negative effects of high BMI.
Item Type: | Article |
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Uncontrolled Keywords: | internal locus of control; media literacy; perceived effect of media on self; attribution theory; fitspiration images; instagram |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
Divisions: | Others > Non Sunway Academics Sunway University > School of Medical and Life Sciences [formerly School of Healthcare and Medical Sciences until 2020] > Dept. Psychology |
Depositing User: | Ms Yong Yee Chan |
Related URLs: | |
Date Deposited: | 17 Aug 2024 03:10 |
Last Modified: | 17 Aug 2024 03:10 |
URI: | http://eprints.sunway.edu.my/id/eprint/3144 |
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