Hollebeek, Linda D. * and Menidjel, Choukri and Sarstedt, Marko and Jansson, Johan and Urbonavicius, Sigitas
(2024)
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research.
Psychology and Marketing, 41 (4).
pp. 880-898.
ISSN 1520-6793