Nikhashemi, S. R. and Knight, H. H. and Khaldoon, N. and Cheng, Boon Liat *
(2021)
Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps.
Journal of Retailing and Consumer Services, 60.
p. 102464.
ISSN 0969-6989