A Knowledge Management-extended Gamified Customer Relationship Management System

Lee, Chien Sing * and Foo, Jun Jie * and Vinudha, Jeya Sangar * and Chan, Pei Yee * and Hor, Weng Keen * and Chan, Eng Keong * (2017) A Knowledge Management-extended Gamified Customer Relationship Management System. In: International Conference on Soft Computing, Intelligent Systems, and Information Technology, 26-29 September 2017, Bali, Indonesia.

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The growth of Smart Cities often depends on global trends, human capital, foreign investments and partnerships, as well as citizen participation. With these drivers in mind, we focus on the question of how to attract and maintain customers first through a Gamified Customer Relationship Management System and subsequently, its enhancement via a Knowledge Management approach. The design of the gamified customer relationship management system and subsequently, its extension via a Knowledge Management approach are presented along with simple text mining on data from the Website’s forum. Findings towards user acceptance and user satisfaction are positive and directly lends towards possible Big Data and possibly, IoT applications in the future.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: smart cities; Gamified Customer Relationship Management System; knowledge management; text mining; applications to analytics; IoT
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: Sunway University > School of Science and Technology > Dept. Computing and Information Systems
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 14 Nov 2017 09:14
Last Modified: 26 Apr 2019 07:29
URI: http://eprints.sunway.edu.my/id/eprint/675

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