Changes in social norms during the early stages of the COVID-19 pandemic across 43 countries

Andrighetto, Giulia and Szekely, Aron and Guido, Andrea and Gelfand, Michele and Abernathy, Jered and Arikan, Gizem and Aycan, Zeynep and Bankar, Shweta and Barrera, Davide and Basnight-Brown, Dana and Belaus, Anabel and Berezina, Elizaveta * and Blumen, Sheyla and Boski, Pawel and Bui, Huyen Thi Thu and Cardenas, Juan Camilo and Cekrlija, Anorde and de Barra, Micheal and de Zoysa, Piyanjali and Dorrough, Angela (2024) Changes in social norms during the early stages of the COVID-19 pandemic across 43 countries. Nature Communications, 15 (1436). ISSN 2041-1723

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Official URL: https://doi.org/10.1038/s41467-024-44999-5

Abstract

The emergence of COVID-19 dramatically changed social behavior across societies and contexts. Here we study whether social norms also changed. Specifically, we study this question for cultural tightness (the degree to which societies generally have strong norms), specific social norms (e.g. stealing, hand washing), and norms about enforcement, using survey data from 30,431 respondents in 43 countries recorded before and in the early stages following the emergence of COVID-19. Using variation in disease intensity, we shed light on the mechanisms predicting changes in social norm measures. We find evidence that, after the emergence of the COVID-19 pandemic, hand washing norms increased while tightness and punishing frequency slightly decreased but observe no evidence for a robust change in most other norms. Thus, at least in the short term, our findings suggest that cultures are largely stable to pandemic threats except in those norms, hand washing in this case, that are perceived to be directly relevant to dealing with the collective threat.

Item Type: Article
Uncontrolled Keywords: human behaviour; society
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Others > Non Sunway Academics
Sunway University > School of Medical and Life Sciences [formerly School of Healthcare and Medical Sciences until 2020] > Dept. Psychology
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 03 May 2024 00:41
Last Modified: 03 May 2024 00:41
URI: http://eprints.sunway.edu.my/id/eprint/2559

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