Wang, Cen-Peng and Zhang, Qi and Wong, Philip Pong Weng* and Wang, Lei (2023) Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. Frontiers in Psychology, 14. ISSN 1664-1078
Full text not available from this repository. (Request a copy)Abstract
The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment with alternative theoretical frameworks to explain behavioral change. Valuebelief-norm theory of environmentalism (VBN) proposed that various facets of values can influence individuals’ beliefs, subsequently effecting their moral obligations, ultimately, their pro-environmental behaviors. Hence, this study aims to examine the relationship between value components (i.e., Biospheric, altruistic, collectivistic), beliefs (i.e., explicit and implicit attitude), norms (i.e., social and personal norm), and green purchase intention to visit green hotels.
| Item Type: | Article |
|---|---|
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism |
| Divisions: | Others > Non Sunway Academics Sunway University > School of Hospitality and Service Management [formerly School of Hospitality until 2020] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 16 Mar 2023 03:49 |
| Last Modified: | 16 Mar 2023 03:49 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2148 |
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