Malaysia Tourists' Visit and Revisit Intentions Post COVID Pandemic

Chaichi, Kamelia * and Leong, Mei Kei * and Trupp, Alexander * and Nezakati, Hossein * (2022) Malaysia Tourists' Visit and Revisit Intentions Post COVID Pandemic. In: APacCHRIE Conference 2022, 23-25 May 2022, Kuala Lumpur, Malaysia.

conference proceedings_apacchrie 2022_updated as of 23052022-pages-1,583.pdf

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Prior to the pandemic, Malaysia ranked 22nd tourism destination in the world. However, the number of tourist arrivals in 2020, decreased by -83.4% compared to 2019. Malaysia has the potential to be one of the top destinations for travellers due to different cultural attractions, heritage, and natural attractions. Considering the importance of international tourism to Malaysia’s economic growth, and the image of the country current research applies a mixed method approach to explore the reasons for international tourists' intention to visit and revisit Malaysia and provide practical implications for the further development of international travel in Malaysia for the Covid-19 recovery.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: visit intention; revisit intention; post-pandemic; tourism Malaysia
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism
Divisions: Sunway University > Sunway University Business School > Dept. Marketing
Sunway University > School of Hospitality and Service Management [formerly School of Hospitality until 2020]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 30 May 2022 02:04
Last Modified: 31 May 2022 06:53

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