Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Aziz (2015) Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study". In: Trends in hospitality and tourism. University Putra Malaysia Press, Malaysia, pp. 63-73. ISBN 9789673445165
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Official URL: https://www.academia.edu/49344053/Identifying_cons...
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | green purchase behavior |
| Subjects: | H Social Sciences > HF Commerce G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 28 Apr 2022 11:18 |
| Last Modified: | 28 Apr 2022 11:18 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2061 |
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