Nezakati, Hossein * and Akbarzade, Mohammad Reza and Hamid, Reza Irani (2010) Exploring market value coverage (4A) in adoption of diffusion of innovations (Prepared food industries). In: International Conference on Marketing 2010 (ICMAR 2010) - Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur, Malaysia.
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Official URL: https://www.academia.edu/3613343/Exploring_Market_...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Market value coverage; MVC; diffusion of innovation; food industries |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 28 Apr 2022 08:19 |
| Last Modified: | 28 Apr 2022 08:19 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2046 |
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