Nezakati, Hossein * and Yen, Lee Kuan and Asgari, Omid (2011) Factors influencing customer loyalty towards fast food restaurants. In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
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Official URL: https://www.academia.edu/67016748/Factors_influenc...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | fast food industry; consumer loyalty; halal food |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 27 Apr 2022 02:26 |
| Last Modified: | 27 Apr 2022 02:26 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2044 |
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