To explore hotel service factors effect on increasing tourist loyalty - Malaysia evidence (Preliminary study)

Nezakati, Hossein * and Keshavarz, Yousef (2012) To explore hotel service factors effect on increasing tourist loyalty - Malaysia evidence (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.

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Official URL: https://doi.org/10.22610/jevr.v3i12.93
Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Malaysian hotels; service quality; customer loyalty; tourist loyalty
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 27 Apr 2022 01:22
Last Modified: 27 Apr 2022 01:22
URI: http://eprints.sunway.edu.my/id/eprint/2038

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