Nezakati, Hossein * and Noor, Azman Ali and Leong, Sze Mun (2013) '4As' effect on TADI in Malaysia hand phone industry. In: International Conference on Ubiquitous Information Management and Communication (ICUIMC), 17-19 January 2013, Kota Kinabalu, Malaysia.
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Official URL: https://www.academia.edu/3613555/4As_Effect_on_TAD...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 27 Apr 2022 00:59 |
| Last Modified: | 27 Apr 2022 00:59 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2037 |
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