Kumar, N. and Trupp, Alexander * and Pratt, S. (2022) Linking tourists’ and micro-entrepreneurs’ perceptions of souvenirs: The case of Fiji. Asia Pacific Journal of Tourism Research, 27 (1). pp. 1-14. ISSN 1094-1665
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Most tourists return home with a souvenir purchased after a holiday. Studies on souvenirs have mainly focussed on either the demand or supply perspective. This research integrates both perspectives to achieve a more holistic understanding of souvenirs in the Pacific context. This paper compares souvenir purchase behaviour of cruise ship visitors and overnight tourists. The research also examines the main reasons micro-entrepreneurs sell souvenirs and the meanings they attach to souvenirs. Overnight tourists have a deeper understanding and appreciation for souvenirs compared to cruise ship visitors. Suppliers provide souvenirs to sustain their culture, as well as for economic reasons.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | souvenirs; handicrafts; micro entrepreneurs; Fiji; Pacific; Shopping |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism |
| Divisions: | Sunway University > School of Hospitality and Service Management [formerly School of Hospitality until 2020] |
| Depositing User: | Dr Janaki Sinnasamy |
| Related URLs: | |
| Date Deposited: | 13 Jan 2022 04:34 |
| Last Modified: | 13 Jan 2022 04:34 |
| URI: | http://eprints.sunway.edu.my/id/eprint/1942 |
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