Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170
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Cheng Boon Liat 2019 Gender Differences in Perceptions and Attitudes Toward Online Shopping A Study of Malaysian Consumers.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial. Download (265kB) | Preview |
Abstract
Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitudes toward online shopping. Data were collected from 500 respondents via social network website, Facebook. The results of the study revealed that men are more in favour of online shopping, have positive attitude towards web advertising, and perceive online shopping as more useful compared to women. On the other hand, women users perceive online shopping to be joyful than men. This research results have profound implications on online retailers and marketers.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | E-commerce; online shopping; e-Retailing; consumer behaviour; information system |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Dr Janaki Sinnasamy |
| Related URLs: | |
| Date Deposited: | 02 Dec 2021 05:39 |
| Last Modified: | 02 Dec 2021 05:39 |
| URI: | http://eprints.sunway.edu.my/id/eprint/1817 |
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