Reasons of individuals to trust what they read on social network sites

Sander, T. and Teh, Phoey Lee * (2021) Reasons of individuals to trust what they read on social network sites. In: Trends and Applications in Information Systems and Technologies. WorldCIST 2021. Springer, Cham, pp. 23-33. ISBN 978-3-030-72651-5

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The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an individual’s trust successfully. This study aims to investigate what makes an individual trust what they read on social media (SM). Participants of this study are from Germany and United Kingdom (UK). A model is created and tested with regression analysis. That helps to identify the impact experience with social network sites (SNSs) on trust of information in SNSs. The practical outcome is to provide advice to companies whereby to communicate with potential clients to transfer their information successfully and trustworthy.

Item Type: Book Section
Additional Information: Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1366)
Uncontrolled Keywords: Trust; Social media; Content; Signaling theory; Digital networks
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Others > Non Sunway Academics
Sunway University > School of Engineering and Technology [formerly School of Science and Technology until 2020] > Dept. Computing and Information Systems
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 08 Apr 2021 08:46
Last Modified: 08 Apr 2021 09:14

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