Bridging or widening the gap? Narrative discourses of the West and Westerners in Jordan’s My American Neighbor Television Program

Kubeisy, S. and Freeman, Bradley C. (2020) Bridging or widening the gap? Narrative discourses of the West and Westerners in Jordan’s My American Neighbor Television Program. Contemporary Review of the Middle East, 7 (4). pp. 431-445. ISSN 2347-7989

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Official URL: http://doi.org/10.1177/2347798920939840

Abstract

Media researchers have often examined how film and television can have an impact on audiences. Media have various effects on audience members. When it comes to representing ‘the other’, the media often rely on stereotypes. Research has shown that ethnic Arabs are under-represented in US film and television, and their depictions are distorted with stereotypical portrayals. The current study joins the discussion on ‘media representation’ (in this case, informed by the construct of Occidentalism) by conducting a qualitative, thematic, content analysis (informed by narrative analysis, both socio-linguistic and socio-cultural) of the Jordanian television show My American Neighbor. Stereotypes can be both positive and negative, and they are often used by media storytellers regardless of their background or location in the World.

Item Type: Article
Uncontrolled Keywords: Representation; Arab media; occidentalism, television; narratives; stereotypes
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: Others > Non Sunway Academics
Sunway University > School of Arts > Dept. Communication
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 05 Nov 2020 06:59
Last Modified: 06 Nov 2020 06:08
URI: http://eprints.sunway.edu.my/id/eprint/1502

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